informasi seminar

MARKETING TRAINING: BRAND MANAGEMENT – Pasti Jalan

| September 2, 2014 | 0 Comments

MARKETING TRAINING : BRAND MANAGEMENT
Yogyakarta | 08 – 09 September 2014 | Rp. 4.500.000 Per Peserta
Semarang / Solo | 08 – 09 September 2014 | Rp. 5.750.000 Per Peserta
Bandung / Jakarta / Surabaya | 08 – 09 September 2014 | Rp. 6.500.000 Per Peserta
Bali / Batam /Balikpapan / Manado / Lombok| 08 – 09 September 2014 | Rp. 7.850.000 Per Peserta
Yogyakarta | 15 – 16 September 2014 | Rp. 4.500.000 Per Peserta
Semarang / Solo | 15 – 16 September 2014 | Rp. 5.750.000 Per Peserta
Bandung / Jakarta / Surabaya | 15 – 16 September 2014 | Rp. 6.500.000 Per Peserta
Bali / Batam /Balikpapan / Manado / Lombok| 15 – 16 September 2014 | Rp. 7.850.000 Per Peserta

Hotel Santika, Bali | 29 – 30 September 2014 | Rp. 7.850.000 Per Peserta- Pasti Jalan

Jadwal Training 2014 Selanjutnya ..

 

 

 

Deskripsi

Persaingan yang sangat tajam antar perusahaan dengan berbagai macam produk yang beredar dipasar menjadikan setiap manager marketing harus menyiapkan strategi tentang brand management. Brand management merupakan salah satu criteria success factor yang membuat produk tetap eksis di mata konsumen. Training ini akan mempelajari tentang konsep dan implementasi brand management, mulai dari perencanaa brand, proses manajemen brand, audit brand dan langkah-langkah dalam mendesain brand yang sukses di pasar.

Tujuan

  • Memahami konsep dan implementasi brand management
  • Mampu mendesain brand yang sukses
  • Mampu mengaudit dan mengevaluasi brand
  • Mampu melakukan perencanaan media untuk brand equity
  • Mampu melakukan perencanaan promosi untuk brand development

Materi Pelatihan

1. Introduction to Marketing and Brand Management

  • What is brand management
  • The primary responsibilities of brand managers
  • Trends in brand management
  • The benefits strong brands deliver to organizations

2. The brand management process
3. Element of Brand loyalty
4. Steps to helps brands connect emotionally to their customers:

  • Develop success (re)position a brand
  • Create and manage a strong brand identity
  • Develop a brand identity system and standards
  • Develop a powerful brand tagline
  • Publicity and word-of-mouth marketing to a brand’s advantage
  • Using blogs and other social media to build brands

5. Evaluate advertising campaigns and develop a successful direct marketing campaign
6. Develop a strong brand marketing plan :

  • Marketing tools and techniques
  • Use internal communication, education and training and organization design to align the organization in support of the brand
  • Develop a brand building organization and transform employees into enthusiastic brand champions

7. Conducting Brand audit and brand equity
8. Measurement of the asset value of a brand
9. Managing brand using point-of-sale (POS) data in managing brands
10. Qualitative and quantitative brand research methodologies and approaches

Peserta

Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Metode

  • Ceramah
  • diskusi
  • persentasi

 

 

Waktu Dan Tempat

Tempat (Tentative):

  • Hotel Santika Kuta, Bali
  • Hotel Nagoya Plaza, Batam
  • Hotel Fave, Balikpapan
  • Hotel Aston, Manado
  • The Santosa Villas and Resort, Lombok
  • Hotel Gino Ferucci, Bandung
  • Hotel Santika Pandegiling, Surabaya
  • Hotel Fave Pasar baru Jakarta, Jakarta
  • Hotel Ibis Solo
  • Hotel Ibis Simpang Lima, Semarang
  • Hotel Ibis Malioboro, Yogyakarta

 

Jadwal Training 2014

  • 08 – 09 September 2014
  • 15 – 16 September 2014
  • 22 – 23 September 2014
  • 29 – 30 September 2014
  • 06 – 07 Oktober 2014
  • 13 – 14 Oktober 2014
  • 20 – 21 Oktober 2014
  • 27 – 28 Oktober 2014
  • 03 – 04 November 2014
  • 10 – 11November 2014
  • 17 – 18 November 2014
  • 24 – 25 November 2014
  • 01 – 02 Desember 2014
  • 08 – 09 Desember 2014
  • 15 – 16 Desember 2014
  • 22 – 23 Desember 2014
  • 29 – 30 Desember 2014

 

Investasi dan Fasilitas

  • Rp.7.850.000 (Non Residential) untuk lokasi di Bali, Batam, Balikpapan, Manaado atau Lombok
  • Rp. 6.500.000 (Non Residential) untuk lokasi di Bandung, Jakarta atau Surabaya
  • Rp 5.750.000 (Non Residential) untuk Lokasi Solo atau Semarang
  • Rp. 4.500.000 (Non Residential) untuk lokasi di Yogyakarta
  • Quota minimum 3 peserta
  • Fasilitas : Certificate,Training kits, USB, Lunch, Coffee Break, Souvenir

 

 

Instruktur

Taufik Imawan,ST,MM and Team – Ahli Marketing

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Category: Bali, Balikpapan, Bandung, Batam, Brand Management, Jakarta, Lombok, Manado, Marketing - General, Run On April 2013, Run on December 2012, Run On December 2013, Run On January 2013, Run On September 2014, Semarang, Solo, Surabaya, Yogyakarta

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