informasi seminar

BRAND MANAGEMENT – Pasti Jalan

| November 20, 2013 | 0 Comments

MARKETING TRAINING : BRAND MANAGEMENT

Bali / Batam | 25 – 26 November 2013 | Rp. 7.850.000 Per Peserta
Yogyakarta | 25 – 26 November 2013 | Rp. 4.000.000 Per Peserta
Bandung / Jakarta / Surabaya | 25 – 26 November 2013 | Rp. 6.500.000 Per Peserta
Bali / Batam | 02 – 03 Desember 2013 | Rp. 7.850.000 Per Peserta
Yogyakarta | 02 – 03 Desember 2013 | Rp. 4.000.000 Per Peserta
Bandung / Jakarta / Surabaya | 02 – 03 Desember 2013 | Rp. 6.500.000 Per Peserta
Bali / Batam | 09 – 10 Desember 2013 | Rp. 7.850.000 Per Peserta
Yogyakarta | 09 – 10 Desember 2013 | Rp. 4.000.000 Per Peserta
Bandung / Jakarta / Surabaya | 09 – 10 Desember 2013 | Rp. 6.500.000 Per Peserta
Bali / Batam | 16 – 17 Desember 2013 | Rp. 7.850.000 Per Peserta
Yogyakarta | 16 – 17 Desember 2013 | Rp. 4.000.000 Per Peserta
Bandung / Jakarta / Surabaya | 16 – 17 Desember 2013 | Rp. 6.500.000 Per Peserta

Bali / Batam | 23 – 24 Desember 2013 | Rp. 7.850.000 Per Peserta
Yogyakarta | 23 – 24 Desember 2013 | Rp. 4.000.000 Per Peserta
Hotel Fave, Jakarta | 23 – 24 Desember 2013 | Rp. 6.500.000 Per Peserta – Pasti Jalan

Jadwal Training 2013 Selanjutnya ...

 

 

Deskripsi

Persaingan yang sangat tajam antar perusahaan dengan berbagai macam produk yang beredar dipasar menjadikan  setiap manager marketing harus menyiapkan strategi   tentang brand management.  Brand management merupakan salah satu criteria success factor yang membuat produk tetap eksis di mata konsumen. Training ini akan mempelajari tentang  konsep dan implementasi  brand management, mulai dari perencanaa brand, proses manajemen brand,  audit brand  dan langkah-langkah dalam mendesain brand yang sukses di pasar.

Tujuan

  • Memahami konsep dan implementasi brand management
  • Mampu mendesain  brand yang sukses
  • Mampu mengaudit dan mengevaluasi brand
  • Mampu melakukan perencanaan media untuk brand equity
  • Mampu melakukan perencanaan promosi untuk brand development

 

Materi Pelatihan BRAND MANAGEMENT

1. Introduction to Marketing and Brand Management

  • What is brand management
  • The primary responsibilities of brand managers
  • Trends in brand management
  • The benefits strong brands deliver to organizations

2. The brand management process
3. Element of Brand loyalty
4. Steps to helps brands connect emotionally to their customers:

  • Develop success (re)position a brand
  • Create and manage a strong brand identity
  • Develop a brand identity system and standards
  • Develop a powerful brand tagline
  • Publicity and word-of-mouth marketing to a brand’s advantage
  • Using blogs and other social media to build brands

5. Evaluate advertising campaigns and develop a successful direct marketing campaign
6. Develop a strong brand marketing plan :

  • Marketing tools and techniques
  • Use internal communication, education and training and organization design to align the organization in support of the brand
  • Develop a brand building organization and transform employees into enthusiastic brand champions

7. Conducting Brand audit and brand equity
8. Measurement of the asset value of a brand
9. Managing brand using point-of-sale (POS) data in managing brands
10. Qualitative and quantitative brand research methodologies and approaches

 

Peserta

Marketing, Commersial and Sales dan Departemen lain yang berkaitan dengan brand Management.

Metode

  • Ceramah
  • diskusi
  • persentasi

 

 

 

Jadwal Training 2013 : BRAND MANAGEMENT

Tempat (Tentative):

Hotel Ibis Surabaya
Hotel Twin Plaza Jakarta
Hotel Golden Flower Bandung
Hotel All Seasons Legian,Bali
Hotel Nagoya Plaza, Batam
Hotel Ibis, Yogyakarta

Tanggal:

  • 02 – 03 Januari 2013
  • 07 – 08 Januari 2013
  • 14 – 15 Januari 2013
  • 21 – 22 Januari 2013
  • 28 – 29 Januari 2013
  • 04 – 05 Februari 2013
  • 11 – 12 Februari 2013
  • 18 – 19 Februari 2013
  • 25 – 26 Februari 2013
  • 04 – 05 Maret 2013
  • 13 – 14 Maret 2013
  • 18 – 19 Maret 2013
  • 25 – 26 Maret 2013
  • 01 – 02 April 2013
  • 08 – 09 April 2013
  • 15 – 16 April 2013
  • 22 – 23 April 2013
  • 29 – 30 April 2013
  • 06 – 07 Mei 2013
  • 13 – 14 Mei 2013
  • 20 – 21 Mei 2013
  • 27 – 28 Mei 2013
  • 03 – 04 Juni 2013
  • 10 – 11 Juni 2013
  • 17 – 18 Juni 2013
  • 24 – 25 Juni 2013
  • 01 – 02 Juli 2013
  • 08 – 09 Juli 2013
  • 15 – 16 Juli 2013
  • 22 – 23 Juli 2013
  • 29 – 30 Juli 2013
  • 12 – 13 Agustus 2013
  • 19 – 20 Agustus 2013
  • 26 – 27 Agustus 2013
  • 02 – 03 September 2012
  • 09 – 10 September 2013
  • 16 – 17 September 2012
  • 23 – 24 September 2013
  • 30 September – 01 oktober 2013
  • 07 – 08 Oktober 2013
  • 16 – 17 Oktober 2013
  • 21 – 22 Oktober 2013
  • 28 – 29 Oktober 2013
  • 06 – 07 November 2013
  • 11 – 12 November 2013
  • 18 – 19 November 2013
  • 25 – 26 November 2013
  • 02 – 03 Desember 2013
  • 09 – 10 Desember 2013
  • 16 – 17 Desember 2013
  • 23 – 24 Desember 2013
  • 30 – 31 Desember 2013

 

Investasi dan Fasilitas

  • Rp.7.850.000 (Non Residential) untuk lokasi di Bali atau Batam
  • Rp. 6.500.000 (Non Residential) untuk lokasi di Bandung, Jakarta  atau Surabaya
  • Rp. 4.000.000 (Non Residential) untuk lokasi di Yogyakarta
  • Quota minimum 3 peserta
  • Fasilitas : Certificate,Training kits, USB, Lunch, Coffee Break, Souvenir

 

Instruktur

Taufik Imawan,ST,MM  and Team – Ahli Marketing

Formulir Permintaaan Informasi Lanjutan / Pra-Pendaftaran Public Training
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Category: Bali, Bandung, Batam, Brand Management, Jakarta, Marketing - General, Run On April 2013, Run on December 2012, Run On December 2013, Run On January 2013, Surabaya, Yogyakarta

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